Not Everything Sucks started as a motto in 2014. Created as a personal mantra of positivity that wasn't too positive it resonated with people instantly and within months it had taken on a life of its own. 

Over the years NES has been found in many iterations beyond just apparel. It has been a podcast, a book, in neon lights and most importantly immortalised on over 500 peoples skin in ink. 

In 2023 I am very honoured to bring NES back into the world and again share the positive message that means so much to everyone. It is a chance to share 12 years of artwork and create new and meaningful pieces to be shared on apparel. 

I am excited to bring a ray of sunshine to the world and to remind anyone who stumbles across the brand that Not Everything Sucks.

- Richie